ACS Group – Your Partner in Possibilities

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   12.01.2019  4 Comments

Video about ghima:

Our studies showed that the historical name of the company was an obstacle being too tied to a corporate identity that had to be abandoned. First of all, we revealed the importance of a CRM strategy and the necessity to enhance the brand equity of the company to improve its perception in the market. Thus, we decided to create a new brand, embodied by the corporate name Ghima and by the claim Life to things.


The CRM strategy has fostered the improvement of customer management in all its phases. After a thorough analysis of the company and of its peculiarities, we have identified two elements to be targeted. Re-branding was crucial to convey a new corporate image, influencing the perceived value.



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Author: Mazubar

4 thoughts on “Ghima

  1. GHIMA provides members with education, communicates with them regularly on issues affecting their employers and the healthcare industry, and keeps members informed of local affairs that affect the health information management profession.

  2. We are experts at resolving document and data-intensive process issues. After a thorough analysis of the company and of its peculiarities, we have identified two elements to be targeted.

  3. For more about the affiliate program, visit To learn more about GHIMA, including credentials offered in coding, health care privacy, health care security and records management, visit http: What results have been obtained owing to this strategy?

  4. The new brand has also allowed the company introduce itself successfully to a new and more reliable clientele.

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